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A retail media community is basically a group of electronic channels that a retail organization owns and would make available to other organizations for advertising. This enables these organizations to current market to shoppers who will be currently from the market for one thing. Because the planet grew to become aware in the efficiency of e-commerce while in the face of the devastating pandemic, far more corporations went on the internet in an effort to acquire advantage of each of the options that technological innovation might offer. Below, we’ll check out a few real-world retail media illustrations, relocating from generic retail media platforms like Amazon to much more specialized platforms like Criteo.